Phone Icon 0330 333 1513

Website Policies, Terms and Conditions

Scheme Terms & Conditions

These terms and conditions were last updated 7th July 2021

1. Introduction

The Scheme is operated by Ideal Boilers Limited under which points may be collected on the purchase of qualifying Ideal Boilers products. These may be exchanged for specified reward goods and services.

2. Definitions

"Account" your account with the Scheme, detailing Points collected and Points redeemed when you purchase Rewards from the Partner Retailer;

"Business Support Item" relates to a reward that provides support, for example, training, technical support or some other non-product related reward.

"Ideal Boilers" or "Ideal" may be used throughout the document to describe Ideal Boilers Limited;

"Partner" any company whom Ideal Boilers may appoint from time to time as a supplier of Scheme Rewards in connection with the Scheme;

"Points" points awarded to you by Ideal Boilers;

"Qualifying Products" those Ideal Boilers products for which Scheme Points will be awarded, as determined by Ideal Boilers;

"Redemption Value" the redemption value of Scheme Points when used to purchase Scheme Rewards as determined by Ideal Boilers;

"Rewards" the goods and services which may be purchased using Points as determined by Ideal Boilers;

"You" the sole trader, partnership or company who has applied to join and who has been accepted by Ideal Boilers into the Scheme.

3. Scheme Website and Online Communications

All processes and methods relating to the Scheme, including becoming a member of the Scheme, claiming Points, ordering Rewards, updating your Account and communicating with Ideal Boilers can be performed through the Scheme website. Ideal Boilers will communicate using telephone and post but is not obliged to accept any other method of transaction or communication with you (including post or telephone) unless otherwise stated in these terms and conditions.

4. Scheme Membership

4.1 Membership of the Scheme is open to businesses and/or individuals who supply and install heating products manufactured by Ideal Boilers and whose principal place of business is situated in the UK and Channel Islands. Businesses and/or individuals (professional heating engineers) must be Gas Safe registered.

4.2 Membership is not open to consumers, namely natural persons acting for purposes outside their business. By becoming a member you represent to Ideal Boilers that you are acting for purposes within your business.

4.3 Membership of the Scheme is not open to anyone who receives contract support from Ideal Boilers or who is taking advantage of any external rewards and/or savings.

4.4 Membership of the Scheme is at the sole discretion of Ideal Boilers, and Ideal Boilers shall not be obliged to accept any applications for membership of the Scheme.

4.5 Membership of the Scheme is not available to persons under the age of 18 and the Rewards may not be purchased by persons under the age of 18. You are responsible for ensuring that this age limit is strictly adhered to.

4.6 When you apply to become a member of the Scheme you agree that your application and membership of the Scheme shall be governed by these terms and conditions.

4.7 You must ensure that all information you provide to Ideal Boilers is accurate, and you must keep your contact and other details up-to-date, using the forms provided on the Scheme website. If you remove details which Ideal Boilers needs to administer your membership, Ideal Boilers may require you to supply alternative details or may terminate your Membership Agreement.
Ideal Boilers may from time to time require you to reconfirm your details by visiting the Scheme Website and actively confirming through the Scheme website that the details are correct. If you fail to do so within 14 days of a request, Ideal Boilers may in its sole discretion terminate your membership of the Scheme immediately by notice to you which may result in loss of any points accrued to date.

4.8 Your membership of the Scheme and the benefit of your Points are personal to you, and you may not assign or transfer your Membership Agreement or such benefit to any other person, or create a charge over or declare a trust over your Membership Agreement or such benefit.

4.9 You are responsible for management of all user names and passwords provided in connection with the Scheme, and Ideal Boilers shall not be responsible for any misuse of such usernames and passwords, or any fraud committed using such usernames and passwords.

5. Qualifying Products

5.1 You will be awarded Points for each Qualifying Product which you purchase. Ideal Boilers may determine and change from time to time without prior notice to you the products that qualify for Points.

5.2 The number of Points awarded for a qualifying Ideal Boilers product will be stated on the Scheme Website. Ideal Boilers may determine and change from time to time without notice to you how many Points will be awarded for a Qualifying Ideal Boilers Product.

6. Points

6.1 Connect points are valid for 12 months from the date of your last registration on Connect. After 12 months they will be cleared from your account and your account will be closed. You will be able to reopen a new Connect account at any time after this.

6.2 Your accumulated Points balance may be checked at any time through the Scheme website, and you will be shown a live balance of available points when you submit an order for a Reward.

6.3 Points may only be used to purchase Rewards and may not be exchanged for cash. Points cannot be used to finance pre-arranged or external direct purchases.

6.5 Ideal Boilers reserves the right to introduce additional levels of membership in accordance with any changes to its own terms and conditions.

6.6 Only products that have been installed in the 30 days immediately prior to the date of submission by the account holder for registration through the Scheme, will be eligible to earn reward points, be registered with Gas Safe, and eligible for a warranty.

6.7 Points cannot be claimed in conjunction with any other forms of financial support i.e. Contract Support or any other discount.

7. Scheme Rewards

7.1 The Rewards available at any point are listed on the Scheme website.
Ideal Boilers may determine and change the nature and quantity of Rewards which are offered from time to time without prior notice to you. All Rewards are subject to availability, and you should not assume that any given Reward will be available or continue to be available in the future or at any stated Redemption Value.

7.2 The Redemption Value(s) for all or any given Reward(s) will be specified on the Scheme website.

7.3 Ideal Boilers may set and change the Redemption Value(s) for your Points and for any given Reward(s) from time to time at its sole discretion without prior notice to you. You should not assume that any stated Redemption Value(s) will remain the same. However, no variation to any Redemption Value(s) will affect any orders for Rewards which have been submitted by you and accepted by the Partner Retailer prior to the time the variation is made.

7.4 To the fullest extent permitted by law Ideal Boilers shall have no liability to you (whether in contract or tort, or under statute, or for breach of contract, negligence, breach of statutory duty, or otherwise howsoever) with respect to the scheme rewards, including with respect to safety, quality, fitness for purpose, compliance with description or otherwise, or with respect to any delay in delivery. For the avoidance of doubt, all warranties, terms and conditions implied by statute, common law, custom or otherwise as to the safety, condition or quality of the scheme rewards, or the fitness for purpose of the scheme rewards, or correspondence of the scheme rewards with any sample or description, are hereby excluded.

7.5 We are able to accept returns and exchanges on a limited range of Connect rewards. Please speak to our Connect team to check that your item is eligible. Let us know you are not happy with your purchase within 30 calendar days of the order date, as stated on your Connect order history. Email the team at with your order number and reason for your return or exchange. All returns will be inspected, with refunds and exchanges only given if the product can be resold (unless faulty). We are only able to process exchanges where stock is available. Unless incorrectly supplied or deemed to be faulty, we cannot accept the return of: goods that have been worn, washed or don’t have the original packaging for resale, goods that have been specially procured in line with your requirements, or goods that are not deemed to be in a resaleable condition. It is recommended that all returns are delivered using a tracked service - please note, the cost of returning the item to us must be covered by you. Exchanges cost an additional 39 Connect points to cover the cost of shipping the new item to you. We will process the return back in Connect points against your account, removing 39 points to cover the cost of the original shipping. Points cannot be transferred to another Connect account and cannot be taken in another currency. Please allow up to 10 working days following our receipt of the item. When approved by the Connect team, send your item to Connect Returns, JSM Brand Exposure, St Albans Road, Gloucester, GL2 5FW. With a copy of your order number included within the package - ideally on a printout of the order confirmation email.

8. Incentives

8.1 Unique offers may be made available to certain Connect members on a case by case basis, related to their activity within the loyalty scheme.

8.2 Each incentive/offer will be activated from the next registration made following the offer invitation. The offer will include this next registration. The user must activate the offer within 14 days of receipt. Any offers that span over a month, begin on the date of the next registration and will last for 30 days.

9. Business Support Items

9.1 Business Support Items, for example training courses, available at any point are listed on the Scheme website. Ideal Boilers may determine and change the nature and quantity of these items which are offered from time to time without prior notice to you. All such items are subject to availability, and you should not assume that any given items will be available or continue to be available in the future or at any stated Redemption Value.

9.2 The Redemption Value(s) for all or any given Business Support Items will be specified on the Scheme website.

9.3 Ideal Boilers may set and change the Redemption Value(s) for any given Business Support Items from time to time at its sole discretion without prior notice to you. You should not assume that any stated Redemption Value(s) will remain the same. However, no variation to any Redemption Value(s) will affect any orders for Business Support Items which have been submitted by you and accepted by Ideal Boilers prior to the time the variation is made.

9.4 Where separate terms and conditions apply to certain Business Support Items, these will be available on the website.

10. Ideal Boilers General Liability

Ideal Boilers excludes and shall not have liability to you (whether in contract or tort, or under statute, or for breach of contract, negligence, breach of statutory duty, or otherwise howsoever) for any of the following types of loss or any losses resulting there from:

10.1 any special, indirect or consequential loss;

10.2 any loss of profit, use, expectation, anticipated savings, data, production, business, revenue, contract or goodwill;

10.3 any costs or expenses, liability, commitment, contract or expenditure incurred in reliance on or in the expectation of the scheme rewards being provided in accordance with the scheme; or

10.4 losses suffered by third parties or your liability to any third party.

11. Force Majeure

Ideal Boilers shall not be in breach of your Membership Agreement where Ideal Boilers fails to perform or delays in performing any obligations which it has to you under your Membership Agreement or in relation to the Schedule due to any event or circumstance beyond its reasonable control.

12. Fraudulent Activity

If you have claimed Points unlawfully or in breach of your Membership Agreement, then in addition to any other rights and remedies of Ideal Boilers:

12.1 If you have been supplied with any Reward, paid for using any such Points, you will be liable to pay to Ideal Boilers on demand an amount equal to the value of such Reward less any cash payment you made in respect of such Reward.

12.2 Ideal Boilers shall be entitled to cancel any undelivered orders for Rewards you have made.

12.3 Ideal Boilers shall be entitled to forfeit all of your Points, including validly claimed Points.

12.4 Ideal Boilers shall be entitled to refuse to award further Points.

12.5 Ideal Boilers shall cancel your membership.

13. Termination

13.1 You may at any time by notice to Ideal Boilers terminate your membership of the Scheme. In such case, your membership will terminate at the end of the next day following receipt of your notice. Ideal Boilers may terminate your membership of the Scheme at any time immediately by notice to you.

13.2 Ideal Boilers may close the Scheme at any time by at least one week's notice on the website which shall effect a termination of your Membership Agreement at the point of closure.

13.3 We may terminate your membership of the Scheme immediately by notice to you if you:

13.3.1 commit an irremediable material breach of your Membership Agreement;

13.3.2 commit any breach of these terms (however minor, and whether or not remediable) and you commit a similar breach again after notice from Ideal Boilers;

13.3.3 commit any remediable breach of these terms and conditions (however minor) and do not remedy that breach in a reasonable period after notice from Ideal Boilers.

13.4 On closure of this Scheme or termination of your membership of the Scheme, your Membership Agreement will terminate and all your Business Points will automatically cease to be valid and be forfeited. However, any contracts between you and the Partner Retailer for the purchase for Rewards will be unaffected, subject to Clause 11.

14. Variations

Ideal Boilers may unilaterally vary the Scheme and all or any of the terms of the Scheme, including these terms and conditions, and any other terms of your Membership Agreement in any way and at any time immediately by notice posted on the Scheme Website, or by notice sent by email or post to you.

15. General

15.1 These terms and conditions, together with any other terms stated on the Scheme Website, constitute the entire agreement between you and Ideal Boilers relating to the Scheme. Except for these express written terms, you agree that in entering into the Agreement you have not relied on any oral or written statement or representation from Ideal Boilers.

15.2 The Points and Rewards may be subject to taxation. Any such tax liability is your sole responsibility and Ideal Boilers will not accept any responsibility for tax liabilities incurred as a result of any receipt by you of Points or purchase by you of Rewards using Points, or in respect of contract support or any other discounts, rewards or benefits received by you in return for the purchase of Ideal Boilers products.

15.3 No person other than you and Ideal Boilers shall have the right to enforce any term of your Membership Agreement, including these terms and conditions, and the Contracts (Rights of Third Parties) Act 1999 shall not apply. In any event the Membership Agreement and these terms and conditions may be varied without the consent of any third party.

15.4 Ideal Boilers may sub-contract its obligations in relation to the Scheme and its operation, and may appoint an agent to operate the Scheme on its behalf.

15.5 Where in connection with the Scheme, including in registering for the Scheme, you provide any information relating to an individual, such as details of sole traders, partners, directors or employees, contact details of individuals, and other personal data, this data will be managed and used in accordance with the Ideal Boilers Privacy Policy as set out on the Scheme website.
In particular, such information may be held by Ideal Boilers or its agents or sub-contractors for the purposes of operating the Scheme, and such information may be passed on to the Partner Retailer to enable them to fulfil any agreement you make with them to purchase a Reward. You will be responsible for ensuring that all such individuals have consented to the use of their data in the manner envisaged above.

15.6 Ideal Boilers reserves the right to audit the boiler registration process from time to time, which may include requesting copy invoices relating to specific, recently registered boilers.

15.7 All notices and communications by you to Ideal Boilers concerning the Scheme, including complaints and questions, shall be sent by email using the address stated on the Scheme Website, or using any web form submitted through the Scheme Website, or using any technical enquiry number provided from time to time on the Scheme website.
All notices and communications from Ideal Boilers to you may be sent by email using the address which you have provided Ideal Boilers in your registration with the Scheme. You will be responsible for keeping this email address up to date.

15.8 In these terms and conditions a reference to a "person" includes a reference to a company or other body corporate, association, partnership or individual; a reference to the singular shall include the plural and vice versa; references to liability include liability in contract, negligence, tort and otherwise howsoever, other than for fraud; and a reference to any gender shall include every gender.

15.9 You agree that the Scheme and your Membership Agreement is governed by English Law, and that the English Courts shall have exclusive jurisdiction.

16. IT Liability

16.1 Ideal Boilers and its affiliates are not responsible for lost, interrupted or unavailable network service or other connections, miscommunications, computer or technical failure, or incorrect or inaccurate bidding information howsoever caused or other error of any kind whether human, mechanical or electronic.

17. Disqualification

Ideal Boilers reserves the right to disqualify any participant in the Scheme who tampers with or abuses any aspect of the Scheme, or who fails to comply with any of these terms and conditions.
The scheme is governed by English Law with English Courts having exclusive jurisdiction

Website terms & privacy

1 - Acceptance of Terms

1.1 Your access to and use of ("the Website") and any Services referred to in Clause 2, is subject exclusively to these Terms and Conditions. You will not use the Website/Services for any purpose that is unlawful or prohibited by these Terms and Conditions. By using the Website/Services you are fully accepting the terms, conditions and disclaimers contained in this notice. If you do not accept these Terms and Conditions you must immediately stop using the Website/Services.

1.2 We reserve the right to update or amend these Terms and Conditions at any time and your continued use of the Website/Services following any changes shall be deemed to be your acceptance of such change. It is therefore your responsibility to check the Terms and Conditions regularly for any changes.

2 - The Services

The Website may provide communication tools such as email, bulletin boards, chat areas, news groups, forums and/or other message or communication facilities ("the Services") designed to enable you to communicate with others. Unless stated otherwise the Services are for your personal and non-commercial use only.

3 - Child Supervision

We are concerned about the safety and privacy of our users, particularly children. Parents who wish to allow their children access to and use of the Website/Services should supervise such access and use. By allowing your child access to the Services you are allowing your child access to all of the Services, including email, bulletin boards, chat areas, news groups, forums and/or other message or communication facilities. It is therefore your responsibility to determine which Services are appropriate for your child. Always use caution when revealing personally identifiable information about yourself or your children via any of the Services.

4 - Privacy Policy

4.1 We are committed to responsible data management and subscribe to the principals of the data protection legislation in the United Kingdom. We are committed to maintaining the privacy of our users and maintaining the security of any personal information received from you. If you register for any of the Services you will be asked to provide basic personal information. The information provided by you is not available for sale or use by third parties. The information is used solely for notifying you of changes or updates to the Website/Services.

4.2 We use a technology called "cookies" as part of our normal business procedure to track patterns of behaviour of visitors to the Website. A cookie is an element of data that the Website sends to your browser that is then stored on your system. You can set your browser to prevent this happening. Any information collected in this way can be used to identify you unless you change your browser settings.

5 - User Account, Password & Security

If a particular Service requires you to open an account you will be required to complete the registration process by providing certain information and registering a username and password for use with that Service. You are responsible for maintaining the confidentiality of the username and password and also for all activities which take place under your account. You agree to immediately notify us of any unauthorised use of your password or account or any other breach of security. In no event will be liable for any indirect or consequential loss or damage whatsoever resulting from the disclosure of your username and/or password. You may not use another person’s account at any time, without the express permission of the account holder.

6 - Acceptable Use

6.1 You acknowledge that all information, text, graphics, logos, photographs, images, moving images, sound, illustrations and other materials ("the Content"), whether posted publicly or transmitted privately, are the sole responsibility of the person from whom such Content originated. We do not control or endorse the Content and cannot guarantee the accuracy, integrity or quality of such Content and you acknowledge that by using the Services you may be exposed to Content that is offensive and/or indecent. will not be liable in any way for any Content or for any loss or damage of any kind resulting from the use of any Content transmitted via the Services and you agree to bear all risks associated with the use of any Content, including any reliance on the accuracy or completeness of such Content.

6.2 In using the Website/Services you agree not to:

6.2.1 use the Services to send junk email, spam, Productielijn letters, pyramid schemes or any other unsolicited messages, commercial or otherwise;

6.2.2 post, publish, distribute or disseminate material or information that is defamatory, infringing, obscene, indecent, threatening, abusive, harassing or unlawful;

6.2.3 post, publish, distribute or disseminate material or information that incites discrimination, hate or violence towards any person or group on account of their race, religion, disability, nationality or otherwise;

6.2.4 threaten, abuse, disrupt, stalk or otherwise violate the legal rights (including rights of privacy and publicity) of others;

6.2.5 use any information or material in any manner that infringes any copyright, trademark, patent or other proprietary right of any party;

6.2.6 make available or upload files that contain a virus, worm, trojan or corrupt data that may damage the operation of the computer or property of another;

6.2.7 collect or store personal information about others, including email addresses;

6.2.8 advertise or offer to buy or sell goods or services for any commercial purpose, unless such communication facility specifically allows such messages;

6.2.9 impersonate any person or entity for the purpose of misleading others;

6.2.10 violate any applicable laws or regulations;

6.2.11 use the Website/Services in any manner that could damage, disable, overburden or impair the Website/Services or interfere with any other party’s use and enjoyment of the Website/Services;

6.2.12 post, publish, distribute or disseminate material or information that you do not have a right to transmit under any law or under contractual or fiduciary relationships (such as inside information or confidential information disclosed in the course of employment or under a confidentiality agreement);

6.2.13 attempt to gain unauthorised access to any of the Services, other accounts, computer systems or networks connected to the Website/Services through hacking, password mining or any other means.

6.3 We have no obligation to monitor the Services but shall be entitled to review materials posted to a communications facility and, at our sole discretion, to remove any material that breaches these Terms and Conditions or is otherwise objectionable.

7 - Termination

We have the right to terminate your access to any or all of the Services at any time, without notice, for any reason, including without limitation, breach of these Terms and Conditions. We may also at any time, at our sole discretion, discontinue the Website/Services or any part thereof without prior notice and you agree that we shall not be liable to you or any third party for any termination of your access to the Website/Services.

8 - Links to Third Party Websites

The Website/Services may include links to third party websites that are controlled and maintained by others. Any link to other websites is not an endorsement of such websites and you acknowledge and agree that is not responsible for the content or availability of any such sites.

9 - International Use

You agree to comply with all applicable laws regarding the transmission of technical data exported from the United Kingdom or the country in which you reside (if different) and with all local laws and rules regarding acceptable use of and conduct on the Internet.

10 - Intellectual Property Rights

10.1 The Website and its content (including without limitation the Website design, text, graphics and all software and source codes connected with the Website and the Services) are protected by copyright, trade marks, patents and other intellectual property rights and laws. In accessing the Website you agree that you will access the contents solely for your personal, non-commercial use. None of the content may be downloaded, copied, reproduced, transmitted, stored, sold or distributed without the prior written consent of the copyright holder. This excludes the downloading, copying and/or printing of pages of the Website for personal, non-commercial home use only.

10.2 does not claim ownership of any materials you post, upload or submit to any publicly accessible area of the Services. However, by doing so you are granting us a world-wide, royalty free, non-exclusive licence to copy, distribute, transmit, reproduce, publicly display, edit, translate or publish such Content for as long as you elect to display such Content via the Services. The licence shall be terminated when such Content is deleted from the Services.

11 - Indemnity

You agree to indemnify and hold harmless from and against any breach by you of these Terms and Conditions and any claim or demand brought against by any third party arising out of your use of the Services and/or any Content submitted, posted or transmitted through the Services, including without limitation, all claims, actions, proceedings, losses, liabilities, damages, costs, expenses (including reasonable legal costs and expenses) howsoever suffered or incurred by in consequence of your breach of these Terms and Conditions.

12 - Disclaimers & Limitation of Liability

12.1 Use of the Website/Services is at your own risk. The Website/Services are provided on an "as is" and "as available" basis without any representation or endorsement made and without warranty of any kind whether express or implied, including but not limited to the implied warranties of satisfactory quality, fitness for a particular purpose, non-infringement, compatibility, security and accuracy.

12.2 To the extent permitted by law, will not be liable for any indirect or consequential loss or damage whatsoever (including without limitation loss of business, opportunity, data, profits) arising out of or in connection with the use of the Website/Services.

12.3 makes no warranty that the Website/Services will meet your requirements, that Content will be accurate or reliable, that the functionality of the Website/Services will be uninterrupted or error free, that defects will be corrected or that the Website/Services or the server that makes them available are free of viruses or anything else which may be harmful or destructive.

12.4 Nothing in these Terms and Conditions shall be construed so as to exclude or limit the liability of for death or personal injury as a result of the negligence of

12.5 Nothing in these Terms and Conditions shall affect your statutory rights as a consumer.

13 - Severance

If any of these Terms and Conditions should be determined to be invalid, illegal or unenforceable for any reason by any court of competent jurisdiction then such Term or Condition shall be severed and the remaining Terms and Conditions shall survive and remain in full force and effect and continue to be binding and enforceable.

14 - Governing Law

These Terms and Conditions shall be governed by and construed in accordance with the law of England and you hereby submit to the exclusive jurisdiction of the English courts.

Introduction and the Cookie law explained

‘Cookies’ are a type of small file stored on your internet device (Laptop, PC, Phone or Tablet), and used by most websites in various ways to enable you to personalise your online experience. Cookies can also be used to track your activity and behaviour online. This provides website owners important insights into the quality of their services, allowing them to improve and better meet the needs of all their visitors.

We may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns.

We may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. They help us to improve our site and to deliver a better and more personalised service. They enable us to:

- Estimate our audience size and usage pattern;
- Store information about your preferences, and so allow us to customise our site according to your individual interests;
- Speed up your searches;
- Recognise you when you return to our site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.

The Cookie Law is a piece of privacy legislation that requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet. It was designed to protect online privacy, by making consumers aware of how information about them is collected and used online, and give them a choice to allow it or not.

Cookies used on this site

Analytics cookies

These cookies allow us to count page visits and traffic sources so we can measure and improve the performance of our site, using a service provided by Google Analytics.

Third party cookies

We may use a number of social media tools to enhance visitor interaction on our site. If you already use these platforms their cookies may be set through our website. Data may then be collected by these companies that enables them to serve up adverts on other sites that they think are relevant to your interests. If you do not use such platforms then our site will not place these cookies on your device.

Terms and Conditions
Of The Max Accredited Installer Scheme


1. Introduction

1.1. The Max Accredited Installer (Max AI) Scheme is operated by Ideal Boilers Limited as an extension of the Connect Scheme, (each scheme as defined below) under which points may be claimed and used by members of the Max Al Scheme in exchange for additional Max Al Scheme rewards.

1.2. The Max Al Scheme is open to members of the Connect Scheme that have achieved defined standards and/or targets. The purpose of the Max AI Scheme is to provide customers with the opportunity to hire heating engineers that are skilled and experienced with Ideal Heating's products.

1.3. These terms and conditions were last updated on 15th February 2021.

2. Definitions

2.1. "Account" refers to Your account with the Max Al Scheme, detailing the Points collected and Points redeemed when You purchase the Rewards.

2.2. "Connect Scheme" refers to the Ideal Heating loyalty scheme available to all Gas Safe Registered professional heating engineers in the UK and Channel Islands as more particularly described at

2.3. "Groupe Atlantic" refers to any holding and/or subsidiary company of Ideal Heating as defined under sections 736 and 1159 Companies Act 2006 including limited liability partnerships and where ownership of shares in any Groupe Atlantic has been transferred to a third party by way of security, that original parent is still a member of the subsidiary company.

2.4. "Ideal Heating" refers to Ideal Boilers Limited, a limited company registered in the United Kingdom (company number: 00322137), whose registered office is National Avenue, Hull, East Yorkshire, HU5 4JB, together with other companies within the Groupe Atlantic.

2.5. "Insolvent" refers to an event where any one of the following occurs in relation to a party:

(a) any step or action is taken, any notice, document, petition or application is filed at court, or any resolution is passed, in connection with that party entering administration, a moratorium, provisional liquidation, a company voluntary arrangement, an arrangement under Part 26A of the Companies Act 2006 or any other composition or arrangement with its creditors (other than in relation to a solvent restructuring), bankruptcy, being wound up (whether voluntarily or by order of the court, unless for the purpose of a solvent restructuring) or having a receiver appointed over any of its assets;

(b) an event similar or analogous to those listed in a) above occurs under the law of any jurisdiction of a party; or

(c) a party suspends, or threatens to suspend, or ceases, or threatens to cease, to carry on all or a substantial part of its business;

2.6. "Login Details" refers to the user name and password which You use to access the Platform;

2.7. "Max AI Scheme" refers to Ideal Heating Max Accredited Installer scheme, relating to the Qualifying Products, which You may apply for in accordance with condition 6.

2.8. "Max Al Pack" refers to a selection of discounted merchandise and other related products, as Ideal Heating may make available for purchase by You from time to time as more particularly described on the Platform. All such items are subject to availability and change.

2.9. "Platform" refers to or any other website or application owned or operated by Ideal Heating (or on Ideal Heating's behalf) which is made available by Ideal Heating to You from time to time, for the purposes of facilitating Your membership of the Max Al Scheme, claiming the Points, ordering the Rewards, updating Your Account and otherwise communicating with Ideal Heating.

2.10. "Points" refers to points awarded to You by Ideal Heating.

2.11. "Qualifying Products" means those Ideal Heating products which support qualification to the Max AI scheme, being Logic Max Combi C, Logic Max Heat H, Logic Max System S, Vogue Max Combi and Vogue Max System or as determined by Ideal Heating from time to time.

2.12. "Rewards" refer to the goods and services made available to Max AI Scheme members, some of which may be purchased using Points, as detailed at condition 8 (and as may be updated from time to time by Ideal Heating in its sole discretion).

2.13. "Third Party Partner" refers to companies which may make use of the Platform to offer Rewards to You or those which Ideal Heating may use to provide You with some of the Rewards.

2.14. "Virus" refers to computer viruses, trojans, worms, logic bombs, disabling code or routines or other material which is malicious or technologically harmful.

2.15. "You" or "Your" refers to the sole trader, partnership or company accessing and using the Platform (as the context requires).

3. Acceptance of Terms

3.1. These terms and conditions (together with the documents referred to in it) set out the terms and conditions on which You may use the Platform and become a Max Al Scheme member.

3.2. By using the Platform, You are accepting and consenting to the practices described in these terms and conditions (such use of the Platform includes accessing, viewing Account information on, initiating transaction on, accepting an offer from a Third Party Partner, or using the Platform in any other way).

3.3. Please read these terms and conditions carefully before You start to use the Platform, as they will apply to Your use of the Platform.

3.4. Ideal Heating may use Third Party Partners to provide some or all parts of the Platform at Ideal Heating's discretion.

3.5. By using the Platform, You confirm that You accept these terms and conditions and that You agree to comply with them.

3.6. If You do not agree to these terms and conditions, You must 'opt out' of the Max AI Scheme via the Platform, You are not permitted to use the Platform and must immediately cease Your use of the Platform, and close the browser used to access the Platform.

3.7. Ideal Heating reserves the right to update or amend these terms and conditions at any time without prior notice. Every time You wish to use the Platform, please check these terms and conditions to ensure You understand the terms and conditions that apply at that time.

4. Other Applicable Terms

4.1. The following terms also apply to Your use of the Platform:

4.1.1. Ideal Heating's Connect Scheme terms and conditions, which set out the terms for Connect Scheme members. A copy of our Connect Scheme terms and conditions are available here;

4.1.2. Ideal Heating's standard warranty terms and conditions. A copy of these terms are available here;

4.1.3. Ideal Heating's Connect Privacy Policy, which sets out the terms on which Ideal Heating process any personal data Ideal Heating collect from You, or that You provide to us through the Platform. A copy of our Privacy Policy is available here;

4.1.4. Ideal Heating's Connect Cookies Policy, which sets out detailed information about the cookies Ideal Heating use and the purposes for which Ideal Heating use them on the Platform. A copy of our Cookies Policy is available here; and

4.1.5. The terms and conditions of the applicable App store. If You do not accept these terms, You will not be able to download the Platform.

5. Platform, Communications and Feedback

5.1. All processes and methods relating to the Max AI Scheme, including applying to become a member of the Max Al Scheme, claiming Points, accessing and ordering the Max Al Scheme Rewards and communicating with Ideal Heating, can be performed through the Platform.

5.2. Access to the Platform is not the responsibility of Ideal Heating. Ideal Heating does not guarantee that the Platform will always be available, error free or uninterrupted. Ideal Heating will not be liable to You if the Platform contains inaccuracies or is unavailable at any time or for any period.

5.3. Ideal Heating may update the Platform, (and/or change the content, including the right to withdraw or change the Max Al Scheme, or any of its Rewards) at any time without notice to You. Depending on the nature and type of an update, You may not be able to use the Platform until You accept any new or additional terms and conditions.

5.4. The Platform is directed to people residing in the United Kingdom only. Ideal Heating does not represent that content available on or through the Platform is appropriate or available in the other locations in which Ideal Heating operate. These other locations may be subject to their own terms and conditions. Ideal Heating may limit the availability of the Platform to any person or geographic area at any time. If You choose to access the Platform from outside the United Kingdom, You do so at Your own risk.

5.5. You are responsible for making all arrangements necessary for You to have access to the Platform and for ensuring Your business profile on the Ideal Heating installer look-up on the Platform is always up to date. This can be managed through the Platform or by contacting the Connect support team via email or telephone call. The Max AI Scheme logo is used to indicate which installers on the look-up are members of the scheme.

5.6. You will need to create or obtain Login Details to gain access to the Platform. We may ask You to change Your Login Details from time to time as a security measure. You must treat your Login Details as confidential and You must not disclose them to any third party who is not authorised to access your account through the Platform.

5.7. Unless caused by Ideal Heating, You are responsible for, and agree to hold Ideal Heating harmless from, any unauthorised access or charges to your account resulting from other individuals having access to your Login Details.

5.8. Ideal Heating reserves the right to publish any feedback provided to them regarding a Max AI member; in both digital and print formats. Where this involves Your personal information, Ideal Heating will ensure the review is handled in accordance with the Ideal Heating Privacy Notice.

6. Applying and Achieving Max AI Scheme Membership

6.1. When You apply to become a Max AI Scheme member, You agree that Your application and membership shall be governed by these terms and conditions.

6.2. Membership of the Max Al Scheme is at the sole discretion of Ideal Heating, and Ideal Heating shall not be obliged to accept any applications for membership of the Max Al Scheme.

6.3. Max Al Scheme membership is open to Gas Safe Registered business and trade installers only. For the avoidance of doubt, Ideal Heating does not supply Max Al Scheme membership to consumers and by becoming a member You acknowledge and represent to Ideal Heating that You are acting for the purposes of Your business and not as a consumer.

6.4. Applications for the Max AI Scheme are managed centrally through the Ideal Heating marketing department. Your local area sales manager can support You through the application process and during Your membership but is unable to expedite Your membership application or overrule any of these terms and conditions, or any of the other terms and conditions published by Ideal Heating from time to time.

6.5. Membership applications are completed through the Platform and are used to confirm that certain criteria have been or can be met by the applicant.

6.6. You must ensure that all information You provide to Ideal Heating is complete and accurate. You must keep Your contact and other details up-to-date, using the relevant forms provided via the Platform.

6.7. Ideal Heating can only accept one Max AI Scheme membership per company. A named individual will represent that company through the Platform, but the entire company shall be considered as members of the Max AI Scheme.

6.8. Named representatives participating in the Max Al Scheme must ensure they have their employer’s permission prior to application.

6.9. There is no limit on the number of Max AI Scheme members in each geographical area. Local area sales managers will work closely with installers in their area to ensure there is sufficient coverage across the UK and Channel Islands, as deemed so by Ideal Heating from time to time.

6.10. Membership to the Max AI Scheme is open to existing members of the Connect Scheme that have achieved several standards and/or targets. You must have:

6.10.1. held an Connect Scheme account for at least six (6) months; and

6.10.2. registered the installation of a minimum of six (6) Qualifying Products in the previous six (6) months through Your Connect Scheme account.

6.11. As part of the application process You will be asked to:

6.11.1. provide contact details for a minimum of three (3) customers for Ideal Heating and provide us with permission to obtain positive customer references from; and

6.11.2. complete appropriate Max AI Scheme training (as determined by Ideal Heating in its sole discretion). Only one (1) individual per company needs to pass the training for the company to achieve Max AI Scheme membership. It must be the first individual to attempt the training. After this, the training will be available to complete an unlimited number of times, with no impact if the training is failed on further attempts. Training received as part of the Max AI Scheme is not a substitute for industry certificated training courses or Gas Safe Registration and should not be taken as such.

7. Maintaining Max AI Scheme Membership

7.1. To remain on the Max Al Scheme, You must:

7.1.1. register a minimum of six (6) Qualifying Product installs within the previous six (6) months, through the Platform;

7.1.2. renew the Max AI Scheme training requirements annually to ensure You have strong knowledge of the Ideal Heating's product range;

7.1.3. complete additional training ad-hoc, at the request of Ideal Heating (at its sole discretion); and

7.1.4. maintain a high level of customer satisfaction, measured by Ideal Heating (at is sole discretion). If You receive negative feedback, the following actions may be required to maintain membership: one (1) negative technical review – the related installation is reviewed by a technical service engineer; one (1) negative customer service review – a fact finding call from the Ideal Heating's telemarketing team to the customer, or a call directly from Your area sales manager, followed by appropriate actions (as considered so by Ideal Heating in its sole discretion) which may include mandatory customer service training; and continuous negative reviews – potential fine of Points and/or termination of Your Max Al Scheme membership and use of the Platform, at the sole discretion of Ideal Heating.

7.2. As a Max AI Scheme member, You agree to:

7.2.1. be honest in all dealings with customers and Ideal Heating;

7.2.2. be realistic when giving the time it will take to complete discussed work and Your availability to do so;

7.2.3. provide a clear and accurate quotation on price including payment terms, in a written format;

7.2.4. keep to all appointments booked. If You are unable to make the agreed time or date, You will notify the customer and re-schedule where possible;

7.2.5. refer the customer back to Ideal Heating if You are unable to carry out the agreed work;

7.2.6. be courteous and respectful to all customers, their property and belongings;

7.2.7. act in a professional, polite and ethical manner – maintaining the highest levels of customer service and after-sales care always;

7.2.8. present Your company identification and Gas Safe Registration card to customers;

7.2.9. reply to and deal with any complaints promptly and without confrontation or abuse;

7.2.10. maintain necessary skills and knowledge to complete boiler installations and related work; and

7.2.11. accept the responsibility for the actions of employees, sub-contractors and other appointed representatives.

8. Rewards of the Max AI Scheme

8.1. In addition to the rewards and benefits offered through the Connect Scheme that are available to all Connect Scheme accounts, You will have access to exclusive Max AI Rewards through the Platform.

8.2. Rewards are subject to availability and change at the sole discretion of Ideal Heating without prior notice to You. You should not assume that any Reward will be available or continue to be available to You in the future or at any stated Points value. To claim a Reward, You must have a sufficient Point balance.

8.3. Where separate terms and conditions apply to certain Rewards, these will be available on the Platform.

8.4. Your membership and associated Rewards cannot be transferred to any other party and are available only to Your company.

8.5. You can offer Your customers a twelve (12) year warranty on any Vogue Max products that You install during Your membership to the Max AI Scheme. This warranty is subject to the standard Ideal warranty terms and conditions, available here.

8.6. You will receive the first opportunity to accept sales leads in Your postcode, above other installers listed on the Ideal Heating installer look-up on the Ideal Heating website, but equal to other Max AI Scheme members in Your postcode. Ideal Heating is under no obligation to ensure a certain number of sales leads are available to You and do not guarantee that You will receive any specific number of leads or subsequent business.

8.7. Subject always to condition 8.2, during Your membership to the Max AI Scheme, You can apply for discounted affiliate and/or full level membership through the reward pages on the Platform. To be eligible for membership You must pass background checks. These checks are not controlled or managed by Ideal Heating. Any information provided to is independent of Ideal Heating and Ideal Heating has no responsibility for the content or benefits of membership. Click here to visit the Platform website to learn more.

8.8. You will have access to purchase a Max AI Pack of branded products using Your Points.

8.9. You may be invited to exclusive Max AI Scheme events hosted by Your area sales manager. Such events may include free training.

8.10. You will have access to a free digital service reminder calendar through the Platform, based on your registration history.

9. Third Party Partners

9.1. From time to time Ideal Heating may make certain Rewards available to You through the Platform which are provided directly by Third Party Partners with whom Ideal Heating have a relationship. Where You opt to obtain Rewards direct from a Third Party Partner, You will be asked to provide Your consent for Ideal Heating to collect and share Your contact information with those Third Party Partners for the purpose of allowing those Third Party Partners to contact You so that they can provide You with the applicable Rewards.

9.2. Ideal Heating is not responsible for the content or any associated representations that those Third Party Partners make about the Rewards.

9.3. If You purchase any Rewards from those Third Party Partners via the Platform, You will be entering into a direct contract with those Third Party Partners and Ideal Heating does not assume any responsibility or liability for those Rewards. You will indemnify and hold us harmless for all liabilities, costs, expenses, damages and losses (including any direct, indirect or consequential losses), incurred as a result of those third party Rewards and Your use of the same.

9.4. Terminating Your access to the Platform, including by terminating Your Max Al Scheme membership, will not necessarily impact the relationship You have entered into with those Third Party Partners. You must contact those Third Party Partners directly to end access to those Rewards. If those third party Rewards can be viewed or accessed through the Platform, Ideal Heating may elect to limit or remove Your ability to view or access them through the Platform at Ideal Heating's discretion.

10. Intellectual Property Rights

10.1. Ideal Heating is the owner of any and all intellectual property rights in and to the Platform including any material published by Ideal Heating on it and is the owner of all intellectual property rights of any nature arising out of or in connection with the use, development or enhancement of the Platform by Ideal Heating, including all trademarks, copyright, database rights, and other intellectual property rights (including the appearance and branding of the Platform). Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

10.2. The intellectual property rights associated with the branding, name, or use of the same belonging to any Third Party Partner remain with those third parties, and You may not use that intellectual property without first obtaining explicit consent to do so from the applicable third party.

10.3. Ideal Heating grant You a non-exclusive, revocable, and limited right to use the Platform solely in accordance with these terms and conditions. At no time do You have permission to use Ideal Heating's name or branding without Ideal Heating's express prior written consent.

10.4. Unless otherwise specified in relation to a particular Reward or with Ideal Heating's prior written permission:

10.4.1. any materials which can be downloaded from the Platform are provided to You for Your reference and record-keeping purposes only;

10.4.2. You must not modify any materials You have downloaded in any way from the Platform, and You must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text;

10.4.3. Ideal Heating's status (and that of any identified contributors) as the authors of content on the Platform must always be acknowledged;

10.4.4. You must not use any part of the content on the Platform for commercial purposes without obtaining a licence to do so from Ideal Heating (or its licensors); and

10.4.5. if You print off, copy or download any part of the Platform in breach of these terms and conditions, Your right to use the Platform will cease immediately and, without prejudice to any other right or remedy available to Ideal Heating under law or in accordance with these terms and conditions, You must, at Ideal Heating's option, return or destroy any copies of the materials You have made.

11. No reliance on information

11.1. Unless otherwise specified in relation to a particular Reward or with Ideal Heating's permission:

11.1.1. the Platform and the content on the Platform is provided for general information only and is not intended to amount to advice on which You should rely; and

11.1.2. You should always use Your own judgement and seek professional or specialist advice before taking, or refraining from, any action on the basis of the content on the Platform.

11.2. Although Ideal Heating make reasonable efforts to update the information on the Platform, unless otherwise specified in relation to a particular Reward, Ideal Heating make no representations, warranties or guarantees, whether express or implied, that the content or any information provided on the Platform is accurate, error-free, complete, or up-to-date.

11.3. The Platform and Rewards are provided "as is" and without warranty of any kind.

11.4. Ideal Heating is not liable to You for any loss or damage arising from action or inaction resulting on Your reliance on the information, content, or materials displayed on the Platform.

12. Limitation of our liability

12.1. Nothing in these terms and conditions excludes or limits Ideal Heating's liability for death or personal injury arising from Ideal Heating's negligence, or Ideal Heating's fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by law.

12.2. Ideal Heating shall have no liability to You under or in connection with these terms and conditions or Your use of the Platform (whether in contract, tort (including negligence) or any other cause) or if a relevant cause arises from Your breach of these terms and conditions or actions (including Your fraudulent activity or if Ideal Heating follow Your instructions), events outside Ideal Heating's control, or the need to comply with legal requirements.

12.3. Notwithstanding the provisions of these terms and conditions, should a court of competent jurisdiction find Ideal Heating liable to You in relation to Your use of the Platform and that liability:

12.3.1. relates to Ideal Heating not having met its obligations under applicable law which Ideal Heating cannot exclude (or limit, to the extent it cannot be excluded), then Ideal Heating will be liable to the extent required by law; or

12.3.2. relates to any other cause (regardless of the form of action or timing), then Ideal Heating will only be liable to You for loss or damage which You personally suffer under any claim or series of connected claims arising from the same cause up to a maximum of £100,000 in the aggregate.

12.4. Ideal Heating will not be liable to You for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:

12.4.1. use of, or inability to use, the Platform;

12.4.2. data lost as a result of Your use of the Platform; or

12.4.3. use of or reliance on any content displayed on the Platform.

12.5. Please note that in particular, Ideal Heating will not be liable for:

12.5.1. loss of profits, sales, business, or revenue;

12.5.2. business interruption;

12.5.3. any loss in connection with any error, omission, defect, Virus or system failure;

12.5.4. loss of anticipated savings or investment gains;

12.5.5. loss of business opportunity, goodwill or reputation; or

12.5.6. any indirect or consequential loss or damage.

12.6. Ideal Heating will not be liable for any loss or damage caused by a Virus which may infect Your computer equipment, computer programs, data or other proprietary material due to Your use of the Platform or in relation to Your downloading of any content from the Platform, or on or from any third party website linked to the Platform.

12.7. Ideal Heating assume no responsibility for the content of third party websites linked on the Platform. Such links should not be interpreted as endorsement by Ideal Heating of those linked websites. Ideal Heating are not liable for any loss or damage that may arise from Your use of them.

12.8. Ideal Heating does not employ any Max Al Scheme members and will not be liable for any loss or damage caused by any Max Al Scheme members as a result of any of their acts or omissions, including any work completed by them.

12.9. Ideal Heating are not responsible for, and do not check, that any user is a legal adult, is authorised by You to access the Account information, is trying to use the Platform from a country which has been embargoed, sanctioned, or designated a "terrorist supporting country," or is on any government list of prohibited or restricted companies or persons.

12.10. To the extent permitted by law, Ideal Heating exclude all other conditions, warranties, representations or other terms which may apply to the Platform or any content on it, whether express or implied.

12.11. You agree to reimburse Ideal Heating in full for any losses we incur as a result of Your breach of, or failure to comply with, these terms and conditions or if Ideal Heating suffer any losses as a result of Your use of the Platform.

13. Suspension/Termination

13.1. Ideal Heating may suspend, withdraw, discontinue or change all or any parts of the Platform (including Your membership of the Max Al Scheme) without prior notice.

13.2. Ideal Heating may, at any time and without prior notice, suspend or terminate Your use of the Platform and Your access to the Max AI Scheme (in whole or in part) temporarily or permanently. Ideal Heating may do this:

13.2.1. if Ideal Heating is making repairs, updates, or conducting maintenance on Ideal Heating's systems;

13.2.2. if Ideal Heating has concerns about the security of the Platform;

13.2.3. if Ideal Heating suspects that the login details for Your Account have been compromised or used fraudulently or in an unauthorised way;

13.2.4. if You commit a breach of these terms and conditions and (if capable of remedy) You fail to remedy such breach within fourteen (14) days after being required by written notice to do so;

13.2.5. if You use the Platform, or otherwise act in a way, that brings Ideal Heating into disrepute or is otherwise deemed unacceptable by Ideal Heating;

13.2.6. if there are legal obligations which Ideal Heating has to meet;

13.2.7. if Ideal Heating is prevented from providing the Platform for any reason beyond Ideal Heating's reasonable control;

13.2.8. if You become Insolvent; or

13.2.9. for any other reason in Ideal Heating's absolute discretion.

13.3. Without affecting Ideal Heating's rights or remedies whether under these terms or otherwise and subject always to anything contrary in these terms, where possible, Ideal Heating's will endeavour to give You twenty (20) days’ notice of Your suspension or termination of Your use of the Platform and the Max AI Scheme.

13.4. Ideal Heating will not be liable to You if for any reason the Platform or the Max AI Scheme (or any part or parts thereof) is unavailable at any time or for any period.

13.5. In the circumstance that You leave the Max Al Scheme, third party memberships will continue until Your membership period ends (applicable to

14. Viruses

14.1. Ideal Heating does not guarantee that the Platform will be uninterrupted, secure or free from Viruses.

14.2. You must regularly use and maintain Your own virus protection software.

14.3. You must not misuse the Platform by knowingly introducing Viruses. You must not attempt to gain unauthorised access to the Platform, the server on which the Platform is stored or any server, computer or database connected to the Platform. You must not attack the Platform via denial-of-service attack or a distributed denial-of service attack.

15. Linking to our Platform

15.1. You must not establish a link in such a way as to suggest any form of association, approval or endorsement on Ideal Heating's part where none exists.

15.2. You must not establish a link to the Platform in any website that is not owned by You.

15.3. The Platform must not be framed on any other website, nor may You create a link to any part of the Platform other than the home page.

15.4. You may not use Ideal Heating's name or branding (including any trade mark) in any way without Ideal Heating's prior written consent, which may be granted, rejected, withdrawn, or conditioned at any time in Ideal Heating's sole discretion.

15.5. Ideal Heating reserve the right to withdraw linking permission or the use of Ideal Heating's name or branding without notice, and to approve or reject requests for permission at any time at Ideal Heating's sole discretion.

15.6. If You wish to make any use of content on the Platform other than as set out in this condition, please contact us at

16. Data Protection

16.1. Unless the context otherwise requires, for the purpose of this condition: (i) Data Protection Law means all applicable laws and regulations, in each case pertaining to the security, confidentiality, protection or privacy of personal data, as amended or re-enacted from time to time, including (without limitation and to the extent applicable) the European General Data Protection Regulation (Regulation (EU) 2016/679) (the GDPR); the Privacy and Electronic Communications Directive (2002/58/EC), the Privacy and Electronic Communications Regulations 2003 and the Data Protection Act 2018; and (ii) the terms controller, processor, processing/process, personal data and data subject shall be interpreted and construed by reference to Data Protection Law.

16.2. For the purposes of Data Protection Law, You and Ideal Heating (to the extent personal data is processed pursuant to or in connection with these terms and conditions) process personal data as an independent data controller in its own right. Nothing in these terms and conditions (or the arrangements contemplated by it) is intended to construe either Ideal Heating or You as the data processor of the other party or as joint data controllers with one another.

16.3. Both You and Ideal Heating shall: (a) comply with its obligations under Data Protection Law; (b) be responsible for dealing with and responding to data subject requests, enquiries or complaints (including any request by a data subject to exercise their rights under Data Protection Law) it receives, unless otherwise agreed by Ideal Heating; and (c) promptly (and without undue delay) notify the other party in writing of any security incident affecting the personal data it processes pursuant to or in connection with the terms and condition, including the unlawful or unauthorised processing of the personal data, to the extent the security incident is likely to affect the other party.

16.4. Without prejudice to condition 17.3, Ideal Heating or You (the Disclosing Party) agrees that if it provides personal data to the other party (the Receiving Party), it shall ensure that it has provided all necessary information to, and obtained all necessary consents from, the data subjects of the personal data, in each case to enable the personal data to be disclosed to the Receiving Party for the purposes of these terms and conditions and in accordance with Data Protection Law.

16.5. In relation to the personal data it receives from the Disclosing Party, Ideal Heating and You shall at all times process the personal data in a manner that ensures appropriate security of the personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage, using appropriate technical and organisational measures, and the measures shall, at a minimum, comply with the requirements of Data Protection Law, including Article 32 of the GDPR.

17. Miscellaneous

17.1. These terms and conditions, along with the documents expressly referenced to in these terms and conditions, constitute the entire agreement between You and Ideal Heating in relation to Your use of the Platform and membership of the Max AI Scheme.

17.2. If any part of these terms and conditions becomes or is held by a court to be invalid, illegal, or unenforceable, this will not affect the validity of the remaining terms which will remain in full force and effect.

17.3. Ceasing to use the Platform or to be a Max Al Scheme member does not affect any provision of these terms and conditions which is expressly or by implication intended to continue on in effect.

17.4. Ideal Heating may transfer Ideal Heating's rights and obligations under these terms and conditions to another organisation at any time and at Ideal Heating's discretion. You may not transfer Your rights or obligations to anyone else.

17.5. No attempt by You to vary these terms and conditions will be valid.

17.6. These terms and conditions are written in the English language, and whilst Ideal Heating may publish translations of these terms and conditions in other languages, those translations are provided for convenience only. In the event of a conflict or discrepancy between the English version of these terms and conditions and that of any other language, the English version will prevail.

17.7. These terms and conditions, their subject matter and formation (and any non-contractual disputes or claims) are governed by English law. The English courts will have exclusive jurisdiction in respect of any disputes.

18. Contact us

If You have any questions regarding these terms and conditions, please contact Ideal Heating by email or post at:


Post: Ideal Heating
National Avenue
Hull, East Yorkshire

Corporate Social Responsibility

1. Policy Summary and Objectives

Ideal Stelrad Group recognise that we must integrate our business values and operations to meet the expectations of our stakeholders who include customers, employees, regulators, investors, suppliers, the community and the environment. We shall uphold the values of honesty, partnership and fairness in our relationships with stakeholders.

2. Scope of the Policy

By adopting a holistic approach to business, we recognise that our social, economic and environmental responsibilities to these stakeholders are integral to our success. We aim to demonstrate these responsibilities through our actions and within our corporate policies.

3. Environment

We shall strive to improve our environmental performance through the implementation of our Environmental policies and maintaining the ISO14001 standard.

4. Health & Safety

We shall ensure a high level of business performance while minimising and effectively managing risk.

We shall provide, and strive to maintain, a clean, healthy and safe working environment and promote a healthy lifestyle for employees.

5. Community

We shall encourage dialogue with local communities for mutual benefit.

We shall support and encourage our employees to help local community organisations and activities in our area.

6. Complaints

We will register and resolve customer complaints in accordance with our published standards of service.

7. Equal Opportunities

We shall operate an equal opportunities policy for all present and potential future employees.

We shall continue to recognise the benefits of a diverse workforce and actively promote diversity as a core value.

8. Terms and Conditions

We shall offer our employees clear and fair terms of employment and provide resources to enable their continual development.

We shall maintain a clear and fair employee remuneration policy and shall maintain forums for employee consultation and business involvement to promote a strong feeling of partnership.

9. Dignity at Work

We shall provide safeguards to ensure that all employees are treated with respect and without sexual, physical or mental harassment.

10. Restructuring

We shall adopt socially responsible restructuring policies ensuring the minimum of disruption and retaining a sense of dignity.

11. Ethical Trading

Our contracts will clearly set out the agreed terms, conditions and the basis of our relationship.

We will operate in a way that safeguards against unfair business practices.

We shall encourage suppliers and contractors to adopt responsible business policies and practices for mutual benefit.

Environment policy

As a leading UK based manufacturer of domestic, commercial and industrial heating products, we have made ourselves aware of the consequential impacts our operations have on the environment. This we have done in relation to the resources used within the manufacturing processes and also the energy used by our products once installed. We recognise the importance of product design in this context and in terms of sustainable development.

Our commitment to care for the environment is translated into company policy in the following ways:

1) In pursuance of excellent environmental performance through the ongoing development of our formal Environmental Management System, (EMS), we will put in place and regularly review appropriate measures to prevent pollution incidents.

2) With regard to our identified significant environmental aspects, we will not knowingly violate any requirement imposed on our operations by applicable legislation or regulation. We will maintain systems to ensure legislative compliance, operating to official guidance and to appropriate industry best practice.

3) We will set and regularly review objectives and targets for our highest rated significant environmental aspects. We have identified those relating to resource use, waste and direct releases into the environment for particular attention. Our overall aim will be to reduce the associated environmental impacts at any stage of the product life cycle where it is practical to do so. With regard to Climate Change, our EMS will include a system for managing the carbon emissions related to our site activities.

4) We will liaise with our suppliers, contractors and customers to find practical, mutually cost effective ways to minimise environmental impacts of common concern. This will assist us in our quest for continual, sustainable improvement in our overall environmental performance.

5) We will develop the skills and competences required for relevant staff to manage environmental issues related to our operations. We will also pursue appropriate environmental awareness and understanding amongst our various interested parties, particularly where concerns are raised.

Privacy Policy

Updated 7th July 2021


Ideal Boilers Limited (referred to in this document as ‘Ideal Boilers’, ‘data controller’, ‘we’, ‘our’ or ‘us’), are committed to protecting and respecting your privacy and the security of your personal data. We aim to be clear and transparent about what we do with the personal data we collect. (‘Personal data’ means any information relating to an identifiable person). This policy:

  • Sets out how we process your personal data. (‘Processing’ means anything we do with your data, and includes collecting, using, storing and deleting it).
  • Sets out where we might send your personal data to others, how we protect it and your privacy rights.
  • Only applies to our website, and if you leave our website, you will be subject to the policy of that other website provider.

Who we are and how to contact us

Ideal Boilers are part of Groupe Atlantic.

With over 100 years’ experience in the UK heating industry, Ideal Boilers are a market leader in the supply and servicing of domestic and commercial boilers.

In respect of the General Data Protection Regulation (GDPR) and the Data Protection Act 2018, the data controller is Ideal Boilers Ltd, National Avenue, Hull, East Yorkshire, HU5 4JB.

If you have any questions, requests or comments regarding this privacy policy, you can email You can also contact us at the above postal address.

The personal data we collect from you

We may collect personal data from you in the following circumstances, when you:

  • Fill in a form on our site This includes information provided at the time of registering to use our site, subscribing to a service, requesting further services and completing the Contact Form;
  • Visit our site, we may automatically collect traffic data, location data, weblogs, browser, usage and other communications data;
  • Report a problem with our site;
  • Contact us by phone;
  • Become a customer. This may include: your name, postal address, email address, phone number, job title, reference information (e.g. invoice number) and any other information you give us;
  • Register a product warranty online or through our call centre;
  • Interact with us via social media;
  • Join a loyalty scheme;
  • Complete any surveys we send to you.

IP Addresses and Cookies

Like most websites you visit, we use cookies. Click here if you would like more detailed information about how these cookies work and our policy regarding the information they collect.

How we use your personal data including legal basis


When you contact us using the Contact Form, we may store your personal data. The legal basis for this is ‘legitimate interest’. Where we process your personal data under this basis, we perform an assessment that balances your rights and freedoms alongside our interests, to ensure that what we do with your personal data is what you would reasonably expect.

We will contact you at various points as part of your Connect membership.

Products and Services

There are three legal bases under which we process personal data for product and services:

  • When you buy, and / or register a product. The legal basis for this is ‘performance of a contract’;
  • After the expiry of a warranty for example, we may also keep your personal data under the basis of ‘legal obligation’ re’ gas safety, and health and safety regulations;
  • Where we keep your personal data for the purpose of product recall requirements, the basis is ‘vital interests’.


We may send you marketing messages by email, text message (SMS), telephone or post about us and our products and offers. For email and SMS messages, the legal basis is consent. If you want us to stop sending you information by email or SMS, you can opt out at any time by selecting the ‘unsubscribe’ link on any email or SMS we send you. You can also email us at or write to us at:

Data Protection Officer,
Ideal Boilers Limited,
National Avenue,


We may ask you to complete surveys for research purposes. The legal basis for these ranges from: Legitimate interest, performance of a contract, legal obligation and consent. Where consent is relied on, the method will be opt in, and you have the right to withdraw your consent at any time.

How we share your personal data

We may share your data with other parts of the business/Groupe where we believe you may be interested in their marketing based on your Connect account activity.

We will publish the company details that you have shared on your Connect profile, on the ‘Find Your Local Installer’ lookup at where you will appear for potential customers in your postcode.

We may disclose your information to third parties if we:

  • Sell or buy any business or assets, we may disclose your personal data to the prospective seller or buyer of those assets;
  • Have a duty to disclose your personal data to comply with any legal obligation. This includes sharing information with other organisations for the purposes of fraud prevention.

We are required to have written contracts in place with any third parties we use to process your personal data. This is to ensure that third party processors only act on the documented instructions of the data controller, and to ensure that both parties understand their responsibilities, especially in regard to safeguarding personal data.

Third parties we share your personal data with are listed below:

  • ADP
  • Agency TK
  • Allianz
  • Amazon Web Services
  • Aspray 24
  • Boiler Guide Limited
  • Checkatrade
  • Cognito
  • CSI
  • Davies
  • Domestic & General
  • Elementary Digital
  • Expert Trades
  • First Event
  • Gas Safe Register
  • Google Analytics
  • Health and Safety Executive
  • HomeServe
  • Ideal Energy Distribution Ltd (IED)
  • LoyaltyMatters
  • Microsoft
  • NewZend
  • Overkiz
  • Principles Agency
  • Prizeshark
  • Pulseware
  • QlikView
  • SalesForce
  • Sauce
  • ServicePower
  • Square Owl
  • Tick 9
  • UPS
  • Whistle
  • Worldpay
  • Wyke Printers

Where we store your personal data

Some data that we collect listed below, is transferred and stored outside the EEA. All other personal data is processed within the EEA.

Processed outside the EEA:

  • Google Tag Manager (website analytics) – EU-US Privacy Shield.

It will also be processed by staff who work for us and, or by one of our suppliers. This includes for example staff fulfilling your order, processing your payment details and providing support services. We take all necessary steps to ensure that your data is processed securely in accordance with this Privacy Policy.

How long we keep your personal data for

This depends on the type of personal data and what it is used for. We only keep personal data for as long as we have a legal basis to do so, and we adhere to the principle of data minimisation. This means that we only keep the minimum amount of information necessary for specific processing.

  • We keep personal data you provide by filling in forms on our site unless or until you unsubscribe. If you unsubscribe, we retain minimal information about you to ensure that we know you have unsubscribed;
  • Financial transaction data is kept for a maximum of seven years. This is due to legal obligations in relation to accounting and tax;
  • Where there is a contract between us, and in case of any legal action, personal data is retained for 8 years after the end of the contract.

How we secure personal data

We use a combination of physical, technical and organisational controls to safeguard your personal data. We are also committed to regularly testing, assessing and evaluating the strength of our controls environment.

  • Personal data is stored on secure servers;
  • Payment transactions such as card transactions are encrypted using SSL technology;
  • Emails are scanned for malware and viruses;
  • Data sent between our website and your browser is protected using industry standard protocol such as Transport Layer Security;
  • Data processed by third parties is safeguarded by contracts containing audit rights of inspection and warranties;
  • Personal data is stored within secured networks, and is only accessible by a limited number of people. Access rights and other policies and procedures forming part of our Information Security Management System (ISMS) further secure your information.

Where you have a password that enables you to access certain parts of our site, you are responsible for keeping the password safe, and we advise not disclosing your password to anybody else.

Our security procedures mean that we may occasionally request proof of i.d. before we are able to disclose personal information to you.

Unfortunately, the transmission of information via the Internet is not always secure. Although we do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site. Once received however, we will use our procedures and security to prevent unauthorised access.

Your Rights

You have certain rights (detailed below) under data protection law, and you can make requests to us about any personal data we hold about you. Requests can be in writing or verbal, and can be made to any part of our organisation. It will help us to complete your request more effectively however if you contact us at

We will also need to verify your identity. The Information Commissioner (ICO) have a page on their website that includes a template for a letter which can be used when sending requests to us ( We will respond within one month from the date of the request, and will not ordinarily charge a fee. If further copies are required, and / or the request is deemed excessive however, we may charge a reasonable fee. Your rights:

  • Right to be informed. You have the right to be informed about the collection and use of your personal data, as detailed in this Privacy Policy;
  • Right to access. You have the right to request a copy of the information we hold about you. If you want to request a copy you can contact us as detailed above;
  • Right to rectification. We want to make sure that your personal information is accurate and up to date. You have the right to ask us to correct or remove information you think is inaccurate.
  • Right to erasure. You have the right to ask us to delete your personal data. You can ask us to erase your personal data where there is no good reason for us to continue to process it. This will apply for example where the purpose we collected your information for is no longer relevant, or where you withdraw consent, if consent was given to start with;
  • Right to restriction. You have the right to request the restriction or suppression of your personal data under certain circumstances. This means you can limit how we use your personal data. This might apply if for example you believe the processing is unlawful;
  • Right to data portability. You have the right to ask for a copy of your personal data in a form that lets you copy or transfer it to another IT system in a machine readable way, and / or another organisation. This will apply where the processing is based on consent or a contract, and the processing is by automated means;
  • Right to object. You have the right to object to the processing of your personal data in some circumstances. You have the right to stop your data being used for direct marketing purposes;
  • Right not to be subject to automated decision making including profiling. Where such processing produces legal effects or similarly significantly affects;
  • Right to withdraw consent. Where our processing is based on your consent, you have the right to withdraw this consent at any time;
  • Right to complain to a supervisory authority. If you are concerned about how we are handling your personal data, you have the right to complain to the data protection authorities. In the UK, this is the Information Commissioners Office (click here to visit the ICO’s website).

Postal address of the ICO:

Customer Contact, Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF

Changes to our Privacy Policy

We keep our privacy policy under regular review and we will place any updates on this web page. When such a change is made, we will post a notification of change and date of current version. You have a responsibility to view this policy from time to time to be aware of any such change.

Back to top